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our identity.

Every economic sector has strong specificities. The Information Technology sector, including the legacy software industry, the internet industry and telecommunications, don’t do differently.

Experienced experts on these domains are definitely the most appropriate people to successfully back you up on your marketing and business development tasks.

Lightag combines 10 years of marketing and business development in the fields of software, mobile computing, carriers, SaaS…

When selecting Lightag, you finally decide and you finally give your company the ability to apply the marketing recipes to your IT products and services.

We are marketing experts of IT products and services, able to act on every aspect of this position:

  • Strategy marketing
  • Product marketing
  • Communication definition and support
  • Business development, sales support, sales toolkit definition and production

Strategy marketing and product marketing form our historical domain of expertise.

The team has been a direct actor of the main technological revolutions of the IT sector over the last 10 years:

Bluetooth, Wifi, User Generated Content, open-source, fixe – mobile convergence, VoIP, push email, mobile internet, cloud computing and SaaS, …

With a proven track of records in management of complex projects, we provide our customers and partners with our deep experience of enterprise and consumer markets.

We can step in all along the product and company development cycle, dealing with all the transverse marketing issues requiring coordination, communication, on-time delivery and marketing analysis.








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